Privacy with clarity and care.

Scope of this Privacy Policy

This Privacy Policy applies to personal information collected through:

• The Vastram Attires website and its product pages.
• Customer accounts, enquiry carts and checkout facilities.
• Contact forms, product-enquiry forms and consultation requests.
• WhatsApp, telephone, email and customer-support communications.
• Product reviews, feedback and other voluntary submissions.
• Website analytics, cookies and security technologies.
• Orders, delivery support, returns and exchange communications.

This policy does not govern independent websites, applications or platforms operated by third parties, even where they are linked from our website.

Information We May Collect

Information you provide directly

• Your name, mobile number, email address and contact details.
• Billing, shipping or delivery address information.
• Account registration details and login-related information.
• Product selections, enquiry-cart contents and wishlist choices.
• Size, measurement, fit, customization and styling requirements.
• Occasion, budget and preferred consultation information.
• Order, payment and transaction-related information where applicable.
• Return, exchange, complaint and customer-support information.
• Messages, images, documents or videos voluntarily shared with us.
• Reviews, ratings, feedback and survey responses.
• Marketing or communication preferences.

Information collected automatically

• Internet Protocol address and approximate location information.
• Browser type, device type, operating system and screen size.
• Pages viewed, links clicked and time spent on the website.
• Referring website, campaign or traffic-source information.
• Cookie identifiers and similar technical information.
• Website errors, security events and diagnostic information.
• Cart, session and account activity required for website operation.

How We May Use Personal Information

We may process personal information for purposes including:

• Responding to product, size, stock and customization enquiries.
• Providing personal styling and shopping assistance.
• Creating and administering customer accounts.
• Processing enquiries, orders, payments and deliveries.
• Providing order confirmations and customer-service updates.
• Managing cancellations, returns, exchanges and refunds.
• Verifying transactions and preventing misuse or fraud.
• Operating, maintaining and improving website functionality.
• Understanding product interest and website usage.
• Personalising relevant website and customer-support experiences.
• Sending service messages and essential account communications.
• Sending promotional communication where permitted and selected.
• Complying with applicable legal, tax and regulatory obligations.
• Establishing, exercising or defending legal rights and claims.

We will not intentionally use personal information for a purpose that is materially incompatible with the purpose communicated at the time of collection, unless permitted by applicable law or supported by an appropriate additional notice or consent.

Consent and Lawful Processing

Personal information may be processed with your consent or under another lawful ground available under applicable law.

When we request consent, the relevant notice may describe the information required, the purpose of collection and available methods for contacting us or withdrawing consent.

You may withdraw consent for future processing where applicable. Withdrawal will not automatically affect processing already completed lawfully before the withdrawal. Some services may not remain available where the required information can no longer be processed.

Cookies and Similar Technologies

The website may use cookies, local storage, pixels and similar technologies to support website functionality and understand website use.

Types of cookies that may be used

• Essential cookies: required for security, customer sessions, carts, accounts and core website operation.
• Preference cookies: remember choices such as display preferences and selected products.
• Analytics cookies: help us understand website performance and visitor interaction.
• Advertising cookies: may be used if digital advertising or remarketing services are enabled.

You may control cookies through available website controls or your browser settings. Blocking essential cookies may affect cart, account or enquiry functionality.

When Information May Be Shared

Personal information may be shared with carefully selected recipients where reasonably required, including:

• Website hosting, maintenance and security providers.
• WordPress, WooCommerce and relevant technology providers.
• Payment service providers where online payment is enabled.
• Courier, logistics, shipping and delivery providers.
• Email, messaging and customer-support service providers.
• Analytics and advertising providers where enabled.
• Professional advisers such as accountants, auditors or lawyers.
• Government authorities, regulators or courts where legally required.
• A buyer, successor or reorganised entity in a lawful business transfer.

Service providers are expected to process information only for authorised purposes and subject to suitable contractual, technical or organisational protections where applicable.

Vastram Attires does not sell personal information to advertisers.

WhatsApp, Social Media and Communication Platforms

When you use a WhatsApp enquiry button, social-media link, video platform or similar third-party service, you leave or interact beyond the direct control of this website.

Information shared through those services may be processed by the relevant platform under its own privacy terms. This may include your account information, telephone number, device information, message metadata and communication content.

Avoid sharing payment credentials, passwords, card details or unnecessary identity documents through chat services.

How Long We Keep Information

Personal information may be retained for as long as reasonably required to:

• Provide the requested product, enquiry or customer service.
• Maintain accounts and transaction records.
• Complete returns, exchanges, refunds or disputes.
• Meet tax, accounting and legal-record requirements.
• Prevent fraud, misuse and security incidents.
• Establish or defend legal claims.

Retention periods may vary according to the type of information, the reason it was collected and applicable legal requirements. Information that is no longer required may be securely deleted, anonymised or isolated from ordinary use.

Information Security

We aim to use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Measures may include restricted administrative access, strong authentication, software updates, secure hosting configurations, encrypted website connections, backups, malware monitoring and service-provider controls.

If a personal-data breach occurs, we will take reasonable steps and provide notifications where required under applicable law.

Your Privacy Rights and Choices

Subject to applicable law and verification of your identity, you may request to:

• Receive information about personal data processed about you.
• Correct inaccurate personal information.
• Complete or update incomplete or outdated information.
• Request erasure where legally available.
• Withdraw consent for future processing where applicable.
• Opt out of non-essential marketing communication.
• Raise a privacy-related grievance.
• Nominate another person to exercise rights where applicable.

We may request sufficient information to verify your identity and locate the relevant records. A request may be declined or limited where retention or processing remains required by law, for fraud prevention, dispute resolution or the protection of legal rights.

Marketing preferences may also be adjusted using any unsubscribe method contained in the communication or by contacting us directly.

Children’s Personal Information

This website is intended for customers capable of entering into a valid purchase or enquiry arrangement. Individuals below 18 years of age should use the website only with the involvement of a parent or lawful guardian.

Where processing a child’s personal information requires verified parental consent or other safeguards under applicable law, we may request suitable confirmation before continuing.

A parent or guardian who believes a child has submitted information without proper authorisation may contact us to request review or deletion.

International Processing and Transfers

Some hosting, analytics, communication, security or technology providers may process information using infrastructure located outside India.

Where international processing occurs, we aim to use providers and arrangements permitted under applicable law and to apply reasonable safeguards appropriate to the nature of the service.

Third-Party Websites and Links

Our website may contain links to social networks, payment providers, courier services, videos, reviews or other external websites.

We are not responsible for the privacy practices, security or content of independent third parties. Review the relevant third-party privacy policy before submitting personal information.

Changes to This Privacy Policy

This Privacy Policy may be updated to reflect changes in our services, technology, legal obligations or business practices.

The updated version will be published on this page with a revised “Last Updated” date. Where a material change requires additional notice or consent, we will take appropriate steps where applicable.